Interactive Entertainment

In a field of entertainment that redefines itself every year, Bender/Helper Impact’s (B/HI) interactive entertainment practice is the consistent trendsetter for video game related public relations, developing and implementing new strategies and tactics to ensure the agency’s clients are prominently featured in top tier national and local media on a regular basis. With experience in all platforms and genres, B/HI has worked on many of the industry’s highest profile game brands and franchises, including Metal Gear Solid, Time Crisis, Civilization, Ace Combat, Tekken, Crash Bandicoot, Diablo, Tom Clancy, Dance Dance Revolution and Soul Calibur. The agency has also launched new IP with great success such as Katamari Damacy, Operation Flashpoint, Kuma\War, FlatOut, Toca Race Driver and many more.

Since B/HI entered the interactive entertainment space in the early 1990s, the games industry has evolved at an incredible pace. Now continuously outstripping domestic film box office grosses, gaming has moved rapidly from a niche form of entertainment to one of the most popular forms of home entertainment in the nation. At the leading edge of this charge, B/HI is consistently reaching out to wider audiences through mass market media including Newsweek, People, TV Guide, Entertainment Weekly, The New York Times, “Good Morning America” and other mainstream press, while building our clients’ foundational reputations in the core enthusiast publications, such as Electronic Gaming Monthly, Game Informer, GameSpot and PC Gamer.

Not only industry stalwarts in product publicity, the agency is known for its expertise in corporate communications. B/HI has helped clients raise their profiles as industry thought leaders, innovators, and creative artists. The agency works regularly with high profile business and trade media from outlets such as The Wall Street Journal, Business Week, “CNN Money,” Daily Variety, The Hollywood Reporter, Game Developer, Reuters and Bloomberg.

Current and former clients include: Academy of Interactive Arts & Sciences, Accolade, AOL Games, Bethesda Softworks, Buena Vista Games, Codemasters, Electronic Arts, Knowledge Adventure, Konami Digital Entertainment, Kuma Reality Games, Mattel Media, Midway Games, Namco Hometek, Sammy Studios, Scholastic Interactive, Sierra, Take Two Interactive, THQ, Ubi Soft Entertainment, Vivendi Universal Games, Webzen America and Yahoo! Games.