Entertainment Technology & Consumer Electronics

Each year, technology seems to have a greater and greater impact on entertainment delivery systems, and on the industry as a whole. As traditional entertainment companies strive to leverage emerging technology, and innovative start-ups change the landscape on an almost daily basis, Bender/Helper Impact (B/HI) has been integrally involved in effectively communicating our clients’ unique positioning in an increasingly crowded marketplace.

The rapidly evolving and converging worlds of entertainment and technology have created a highly competitive landscape in which strong public relations can make the difference between success and failure. From the introduction of new entertainment platforms and rapid expansion of the mobile marketplace, to the positioning of both large and small internet-based companies, B/HI offers the best of both worlds with extensive experience in the launching and promotion of consumer products and services, as well as in-depth understanding of the complexities of generating coverage for new technologies.

Our Entertainment Technology and Consumer Electronics group offers experienced practitioners who are adept at developing focused and strategic communications campaigns and effectively managing consumer, business and analyst outreach. The group works with highly recognized consumer brands seeking to increase their market shares, as well as lesser-known business-to-business companies looking to increase sales and build awareness within niche trade sectors. Areas of expertise include mobile entertainment, consumer and business-to-business internet sites and technologies, consumer and professional software, entertainment delivery systems, consumer electronics and more.

Current and former clients include: Airborne Entertainment, Discreet, Dolby Laboratories ImageWorks, InDemand, InDemand Hi-Def, LG Mobile Phones, Mitsubishi, Mobliss, Phatnoise, Philips Electronics, Sony Pictures Digital, THQ Wireless, Yahoo! Entertainment and Yahoo! Music.