Entertainment Content

Over the last two decades, Bender/Helper Impact (B/HI) has represented one or more divisions of every major Hollywood film studio, as well as networks and production companies responsible for some of the best-known television programs on the air. As entertainment delivery has evolved, so has B/HI, and today the agency is a vital communications partner with companies in the explosive internet and mobile entertainment spaces. As a result of this diverse experience, we are experts at promoting entertainment content in all of the varied ways that it is delivered to consumers.

For almost 20 years, B/HI has played an integral role in the multi-billion dollar home entertainment industry and has helped launch every major format including laser disc, VHS, DVD, D-VHS, UMD and now high-definition DVD. Long trusted by major studios including 20th Century Fox, DreamWorks and MGM, B/HI also has in-depth experience representing independent suppliers such as Lionsgate Entertainment, Geneon and Ventura Entertainment.

From the AFI and the BBC, to Fremantle Media and NBC/Universal, B/HI has represented some of the most respected organizations and groundbreaking television programming in the industry. Through our extensive trade and consumer media contacts, as well as creative tactics and timely story angles, B/HI continually pushes the envelope to achieve maximum results.

The agency also has built a thriving practice in both the mobile and internet marketplaces, having recognized the evolving demands of consumers and the tremendous opportunity to establish our clients as leaders in the entertainment industry’s newest delivery media. Our services have benefited such market-leading companies as Yahoo!, Sony Pictures Mobile and THQ Wireless.

B/HI has represented some of the most ground-breaking programming in the entertainment industry. The agency’s wealth of experience in consumer publicity, combined with its keen understanding of new technologies, places it in an ideal position to represent companies that are producing content for up-to-the-minute delivery systems.

Current and former clients include: 20th Century Fox Home Entertainment, AFI, BBC, Blockbuster Entertainment/DEJ Productions, Buena Vista Home Entertainment, DreamWorks Home Entertainment, FremantleMedia, Geneon Entertainment, Lionsgate Entertainment, MGM Home Entertainment, Mobliss, NBC/Universal, New Line Home Video, Playboy Video, Sony Pictures Mobile, Sony Wonder, THQ Wireless, Universal Studios Home Video, Ventura Entertainment, Warner Home Video, Yahoo! Entertainment and Yahoo! Music.