Consumer Products

Bender/Helper Impact (B/HI) has been entrusted with some of the entertainment industry’s highest profile property product launches of the last decade. The agency started this specialty in 1993 on behalf of Universal Pictures’ and director Steven Spielberg’s blockbuster film "Jurassic Park," and has gone on to work with other properties such as "American Idol," "Bob The Builder," "Spider-Man," "Harry Potter," "Care Bears," "Teenage Mutant Ninja Turtles" and "The Simpsons" to name a few.

Virtually overnight, entertainment licensing became a multi-billion dollar business, presenting Hollywood with a unique marketing vehicle to complement its film and television programs. 20th Century Fox, Universal Studios, HIT Entertainment, Scholastic and Marvel Enterprises, among others, have turned to the agency to build trade and consumer public relations programs. From on-site trade show representation and press junkets, to creative media relations, B/HI’s campaign strategies reinforce brand loyalty and drive fans to purchase property-inspired merchandise.

As a result of the agency’s reputation and expertise in this field, B/HI has adeptly expanded its representation to include both licensors and licensees in a variety of categories including toy, publishing, apparel, technology and family products.

Current and former clients include: 20th Century Fox Licensing & Merchandising, 4Kids Entertainment, American Greetings, FremantleMedia, Golden Books Family Entertainment, Guinness World Records, HIT Entertainment, LIMA, Marvel Enterprises, Mattel, MGM Consumer Products, Munchkin, Playmates Toys, Scholastic Entertainment, Sony Pictures Consumer Products, Toy Biz, Universal Studios Consumer Products, Viacom Consumer Products and Warner Bros. Consumer Products.